Demand Generation and Growth Marketing

My thoughts and philosophy about building out a robust growth marketing (account-based) framework.

The Modern Marketing Funnel: ACP and Beyond

Marketing is the use of the scientific method to drive Awareness, Consideration, Preference, Delight, and Growth among your audience.

Business and product growth are the result of the expiramentation applied to key performance indicators (KPIs).

Demand Generation

These are top-of-funnel awareness-building activities

Lead Generation

These are activities that build consideration and preference, capturing contact information from qualified leads and nurturing them toward becoming customers